Are luxury hotels becoming fine art spaces?
Art has been a part of the hospitality industry for a very long time now. Hoteliers have often had to embrace creative strategies to make a hotel standout. By placing interesting and eye-catching artwork throughout the hotel, they’ve offered an exclusive experience to their clientele.
Artwork helps build the identity of a hotel and offers a superior aesthetic experience by creating inspiring and stimulating ambience. While the smaller accommodation options prefer cost efficiency and core amenities, artwork is almost integral to luxury, boutique, and design hotels.
The Need for Art
Artwork is a representation of the society because they served both as functional and symbolic elements. While some may say that art is a display of their ethnic sophistication, for some it may be more of an individualistic expression. As a functional element, artwork is utilized for psychological and healing purposes, for social causes, and even as a mode of communication. Personally, they connect people to their roots or the broader human condition. Artwork also evokes curiosity, interest and provides an exuberant experience.
Elevating the Style of Hotels through Artwork
Curating art for a hotel is often done by the hoteliers themselves, and, for this reason, it often reflects their values, creativity and the theme they are tying display. There is a separate budget earmarked for this purpose, and even though the investment in art is limited, it has given rise to different types of marketing strategies for hoteliers.
Use of paintings, sculptures or creative features in hotels, is without a doubt an effective way to revamp its look without investing in the structural changes, which could prove to be more expensive and time-consuming. Hoteliers who are experienced often say that simple changes in the color of the walls or the readjustment of the furniture can visually expand the room by as much as a feet. In fact the rooms that have framed artwork by famous painters are more expensive than others.
Integrating Artistic Communities and Galleries with Hotels
Famous luxury hotels are generally aided by the artistic community for new and exciting artworks. This helps hotels remain up to date with the latest trends while artists get a canvas to showcase their talents. It is a collaboration that is beneficial for both parties. As quoted by Paul Morris, the famous host of numerous international art fairs, including the Armory Show in New York City, “Hotels really can’t get away with putting mallard prints on the wall anymore. Therefore they need to tap into the artistic communities for help.”
Independent art consultants and interior designers are also known to frequently collaborate hotels. Not only do they help define the look of the property, they are able to source art locally from the best talent and get it at a great bargain. With the help of interior designers and consultants, hoteliers are able to achieve new heights in creativity.
Hotels That Have Brilliantly Integrated Art
In these times, art has become fundamental to a hotel instead of just being ornamental or an element of its design. As a result, hoteliers are inspired to think outside of the box and curate art in the most exquisite and unexpected ways possible.
Take for instance, the typical room at the Thompson LES hotel in Manhattan, which has an industrial-chic loft with exposed concrete columns and floor to ceiling windows. But what really catches your eye in the room is the artwork that hangs above the bed. It is a giant light box inside which there is a photo of a tree from photographer Lee Friedlander’s ‘Apples & Olives’ series. Stunning as the installation is, it also perfectly complements the organic setting of the room.
In the past decade, hotels like the Wynn Las Vegas, Chambers in Minneapolis, the Sagamore in Miami Beach and the Grand Bohemian Hotel in Orlando have all displayed wide-ranging collections of art. The Gramercy Park Hotel, after being refurbished, has high-caliber artwork on display. In fact, the Museum of Modern Art is known to have taken a tour group to the hotel. I would call that high praise indeed!
Abstract artist Lynette Shaw painted a series of eight serene, textured canvases as large as eight feet across for the lobby and restaurant at the Wyvern Hotel in Las Vegas. Today the artwork is the most attractive quality of the hotel. Other hotels with famous artwork include the Ace Hotel in New York with four art-centric properties. The Pod Hotel in New York also features frameless art. J. M. Rizzi, the artist, has painted city scenes and abstract shapes directly on to the walls of the lobby and the corridors.
Most hotels commission and collect art that bring out the elements of the city inside the hotels. In some cases, they create a visual record of the rapidly developing neighborhood. For example in South Miami, the owner Michael Achenbaum commissioned Deborah Anderson, a London-based multimedia artist to shoot some of the area’s Art Deco architecture and also staged shots of tattooed models with ’50s hair and clothing. The photographer finally compiled 300 photographs, which were made into the 2,800 prints to be hung throughout the Gansevoort South.